I'm sick of memory lane, Channel NIne
Channel Nine fell deeper into the depths of nostalgia by launching its new show last night, What A Year. With that, 20 to 1, and the parade of 50 Years of TV flashbacks that have been aired, Channel Nine may as well pick a year gone by a set up shop there, because they certainly seem to have forgotten that it’s the 21st century.
I don’t mind the occasional trip down memory lane, but when every time you turn it on decade-old footage is screening, it gets a tad irritating. Are they even showing any current programs anymore? A quick perusal of their TV guide shows a splattering of CSI and little else.
I understand that Nine skews towards the 55 audience and I guess reminiscences of times past cater to that demographic. However, Channel Nine’s average rating between 6pm to midnight for the year has fallen 0.5% since 2005. Channel Seven have risen and now sit only 0.2 behind Nine and may even knock it out of the top spot by the end of the year. For Nine to remain in the top spot, it will have to start catering to a wider ranger of viewers.
Nine have neglected younger audiences for far too long. It offers virtually nothing to the 18-39 demographic (this is the channel that screwed around with The O.C. and Smallville before finally selling them to Channel Ten) and very little for the 39-54. This has seemed to work for them in the past, but with media proliferation and so much external competition, they may have to change their strategy if they want to stay afloat. When I hear about an interesting new show coming from overseas, I pray that it won’t be aired on Nine because it is usually treated with disdain or ripped from the screens mid-season. Certainly Nine aren’t the only culprits, but their arrogance about their position as top-of-the-pack and contempt for my demographic gives me little sympathy towards them.
Channel Nine have become the equivalent of the cranky old man you lived next door to when you were a kid. He sits there all day doing nothing; he just looks fondly at the reminders of times gone by. He’s fine the way he is – it’s the world that’s changed for the worst, he shouldn’t have to adapt. And God forbid any of us youngens go anywhere near his yard.
Nine has to stop living in the past. If they don’t start catering to a younger demographic, they may have to change their slogan to Still the One - person watching, that is.
I don’t mind the occasional trip down memory lane, but when every time you turn it on decade-old footage is screening, it gets a tad irritating. Are they even showing any current programs anymore? A quick perusal of their TV guide shows a splattering of CSI and little else.
I understand that Nine skews towards the 55 audience and I guess reminiscences of times past cater to that demographic. However, Channel Nine’s average rating between 6pm to midnight for the year has fallen 0.5% since 2005. Channel Seven have risen and now sit only 0.2 behind Nine and may even knock it out of the top spot by the end of the year. For Nine to remain in the top spot, it will have to start catering to a wider ranger of viewers.
Nine have neglected younger audiences for far too long. It offers virtually nothing to the 18-39 demographic (this is the channel that screwed around with The O.C. and Smallville before finally selling them to Channel Ten) and very little for the 39-54. This has seemed to work for them in the past, but with media proliferation and so much external competition, they may have to change their strategy if they want to stay afloat. When I hear about an interesting new show coming from overseas, I pray that it won’t be aired on Nine because it is usually treated with disdain or ripped from the screens mid-season. Certainly Nine aren’t the only culprits, but their arrogance about their position as top-of-the-pack and contempt for my demographic gives me little sympathy towards them.
Channel Nine have become the equivalent of the cranky old man you lived next door to when you were a kid. He sits there all day doing nothing; he just looks fondly at the reminders of times gone by. He’s fine the way he is – it’s the world that’s changed for the worst, he shouldn’t have to adapt. And God forbid any of us youngens go anywhere near his yard.
Nine has to stop living in the past. If they don’t start catering to a younger demographic, they may have to change their slogan to Still the One - person watching, that is.
The Migraineur
Unscientific Quiz of the Day
The Migraineur
My parents are in their seventies and aren't interested in, as they put it.. "all that old stuff".
It's THEIR parents that would have been interested in seeing Don Lane and his pals rehashed on tele' again. It's not the 55 demographic they are really after, its the 75 demographic!