Jolie RobersonStrike Jeopardises Official Online Content
January 10th 2007 01:43
As apparent from my online content and mobile tv posts, there are very mixed views on whether extensions and rebroadcasts of tv shows on other mediums are worthwhile. However, another factor has come into the mix that could have a marked impact on the issue - the actors themselves. Performers in Canada have called a strike, complaining that they receive little or no compensation for the work done for internet and cell/mobile phone broadcasts.
These problems have been simmering for some time - much of the online content for shows such as Jericho cannot be accessed outside of the USA because of restrictions of copyright and the stance of the Screen Actor's Guild. The underlying frustration is now coming to a head.
This could be a major problem for networks wanting to invest resources into alternative media. Part of the appeal of extended content was undoubtedly its cheapness. If costs skyrocket, will there be any incentive for it to be produced? Networks tend to consider fostering goodwill with their viewer base as secondary to the almighty dollar.
Furthermore, will users stay loyal to official content? People expect some teething issues with the introduction of new ideas and products. However, if there is too much crying they'll just dump that baby. As Time Magazine says, user-generated content is making a huge impact on our world - people are more than wiling to get their fix from that if the official content isn't up to scratch.
These problems have been simmering for some time - much of the online content for shows such as Jericho cannot be accessed outside of the USA because of restrictions of copyright and the stance of the Screen Actor's Guild. The underlying frustration is now coming to a head.
This could be a major problem for networks wanting to invest resources into alternative media. Part of the appeal of extended content was undoubtedly its cheapness. If costs skyrocket, will there be any incentive for it to be produced? Networks tend to consider fostering goodwill with their viewer base as secondary to the almighty dollar.
Furthermore, will users stay loyal to official content? People expect some teething issues with the introduction of new ideas and products. However, if there is too much crying they'll just dump that baby. As Time Magazine says, user-generated content is making a huge impact on our world - people are more than wiling to get their fix from that if the official content isn't up to scratch.
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Comment by DuskDevi
Rugby World Cup 2007
Ain't that the truth.
I won't pretend I understand what's going on but it doesn't sound good.
Hope you're well Ninabelle.
Dusk
Comment by Nina
Off-topic, I am very excited to see the quote feature used on my site for the first time! As they say, simple things...
Nina
Comment by Sisi
Comment by Nina
Comment by Francis
Passionate Apathy
Here in America I think the SAG has agreed to different pay scales for broadcast network and cable stations; mayhaps the answer may lie in negotiating a pay scale for the online content?
Comment by Nina
I believe it will come down to the introduction of a proper pay scale for extended content - but it certainly gets a sticky issue when you consider the worldwide nature of the internet.
Comment by KylieW
Celebrity Obsession
Comment by Nina
Comment by JohnDoe
Film & TV on DVD
What really has me excited is the idea that in Australia we will be able see TV episodes the day after they air in the US.
Instead of waiting a year or more for the latest Battlestar, Heroes and Deadwood to screen here it will be simply a matter of clicking online.
I am also a fan of the online content for certain shows and love when there are prequel episodes (Like with Bttlestar) that fill the gap while waiting between seasons...
Comment by Nina
Comment by JohnDoe
Film & TV on DVD
Its retarded it has taken this long, escpecially when they winge about piracy....maybe if they played Arrested Development, Battlestar and Huff at a decent hour and were up to date it wouldnt happen....I mean what are we meant to do watch reality TV crap, McClouds daughters and stupid top 10 shows that have no idea about there topics.
Giving online access to episodes when they air would greatly reduce the amount of people who illegally download TV each week.....
Comment by Nina
Comment by JohnDoe
Film & TV on DVD
I just did a blog on movie and Tv piracy that may amuse or frighten depending on your demeanor.
If your interested you can read it by clicking HERE
Comment by Nina
Comment by JohnDoe
Film & TV on DVD